What led me to my career of PR in travel was a desire to see and experience the world. From a young age family holidays quickly fed a desire to travel which saw me embark on my first major expedition to the Indian Himalaya in 1997. Spending two months working on building projects in remote communities and trekking through some of the remote trails through the stunning mountains, I was inspired to see and experience more of the world. Next stop Africa, and a number of months in Botswana, Zimbabwe and South Africa – firstly working on an AIDS awareness campaign, and then travelling to experience the incredible local wildlife.
I was fortunate to meet and marry my wife, who also shared a passion for travel, deciding on the less traditional honeymoon spending two and a half years travelling through Asia, Australasia, South, Central and North America – a true trip of a lifetime. By now, although there is so much more to see and do, I was confident that I’d experienced a lot the world has to throw at you in terms of travel. However, it wasn’t until I travelled to Swedish Lapland in 2001, standing outside a hotel in Bjorkliden, that I looked into the skies and first experienced the Northern Lights. It was an experience that made me feel like a child again – giddy with excitement.
Since then, and for the last 7 years, I’ve worked with newspapers, radio, TV, websites (and just about every other media type) helping to get others inspired about the possibilities of travel to Lapland. I believe Lapland to be one of the most exciting, picturesque, interesting, unique travel destinations in the world – and through our work with Visit Lapland, I hope we can share my experience with more budding adventurers from around the world.